Many of you will have heard about the proposed 100% tariff on film and TV production conducted outside the United States, introduced by Jon Voight, recently appointed Special Ambassador to Hollywood.

Like much in the current US political landscape, the proposal is generating a great deal of disruption and uncertainty—neither of which is good for business.

Whether this becomes serious policy or remains a political gesture is yet to be seen. Voight’s broader plan to “Make Hollywood Great Again” includes sweeping tax reforms, new federal incentives, changes to co-production treaties, and investment in US infrastructure. But the proposed tariff is especially concerning for international partners like New Zealand.

Auckland, like many global production hubs, is already weathering a downturn. Further uncertainty—particularly from major markets like the US—risks compounding the pressure on our crews, talent and suppliers. While Los Angeles production has dropped nearly 40%, much of that work has shifted to other US states with strong incentives, such as Georgia and New York—not abroad. So the question remains: who is this tariff really targeting?

While concerning, this proposal is not yet policy. It's important we stay informed, measured and coordinated in our response—supporting our sector while avoiding knee-jerk reactions.